Ten years ago, someone with a brilliant (or not so brilliant) business idea had to jump through some major hoops to apply for a business loan or convince an investor to part with their cash.
When the downturn started, those hoops got harder, leaving many wannabe-entrepreneurs with no way to get their projects off the ground.
Enter crowdfunding. Websites like Kickstarter and Crowdfunder allow you to ask members of the public to donate towards the amount you need to get your project off the ground. In return for their donations, they get a product, service, credit or investment or simply the great feeling of helping a new business make a start. You choose the amount to donate and the reward is proportionate.
Investment is not the only thing you need to start a business. As you bring people in to fulfil your promises to investors, management skills for new managers training is vital to make sure your team are happy and productive. Running a business also requires strong leadership skills, which are distinct from management techniques.
Takeaways from Crowdfunding Success Stories
Entrepeneurs/Small Businesses – Clang
Take the example of Clang’s page on Kickstarter – it is fairly self-explanatory of their success. Their pitch is technical and persuasive, yet accessible – the perfect marketing tactic. The ideas-man, Neal Stephenson, establishes himself as an expert in the first sentence, gives his main sales point (“these could be more fun”) and a call to action (“time for a revolution”). I’m convinced. Read the rest of “The Face of Business is Changing With Crowdfunding”